typography-stephanieshroble

The three artists I chose were Saul Bass, Paul Renner & Herb Lubalin. Saul Bass is famous for his cut and title credits. He lived from years 1961-1996. Paul Renner is famous for designing Futura and lived from years 1878-1956 and lastly Herb Lubalin is famous for designing Avant Garde who lived from years 1918-1981. Saul Bass' typefaces are valued for movie credits of motion picture title sequences, film posters and corporate logos. He designed everyday things you would see on a basis. Paul Renner is valued for creating the Futura typeface, which became one of the most successful and most-used types of the 20th century. Herb Lubalin's main typeface, Avant Garde, was and still is valued as one of the most popular and used fonts of the 1970s and is still used tot his day. The one thing i like most about all three of these artists is simply their work. They don't mind what other peaople think and just draw/design what they want. Most of them designed these typefaces not knowing how large they would become and turning out to be very successful. In a computer designing class I am in, we use many different types of fonts and I have used herb Lubalin's Avant Garde font or something very similar.

"Font Designer – Paul Renner." Paul Renner. Web. 15 Oct. 2015. "Saul Bass : Design Is History." Saul Bass : Design Is History. Web. 15 Oct. 2015. "Herb Lubalin : Design Is History." Herb Lubalin : Design Is History. Web. 15 Oct. 2015.