Zirkle+-+Logo

__**Logo Research - Tristan Zirkle**__

1. What I liked about this logo was the simplicity of it and the mysterious feel to it. Although I know what brand this is (10Deep) because I am a fan of the clothing company, it does not say the name of it but rather eludes to it. Only people who know the brand would know the importance of the logo and how it relates. The radial balance and simplicity make this a great clothing logo in my opinion. 2. This company uses the symbol type of logo even though there is text that says USA, but that says nothing about the company itself. They used this type because it goes best with their abstract style of clothing because symbol designs are supposed to be abstract and simple. This accomplishes both of those things. 3. Because 10Deep has been known to be exclusive, this marketing campaign is intended for collectors of the brand and people who know about fashion trends and the company's reputation in the industry. That is why the logo here is so elusive and does not advertise the name brand in any way is because this clothing brand is almost underground but well known at the same time. Only people educated in the streetwear culture would recognize the logo at first glance. 4. This design meets the needs of the audience intended because it matches the identity the company has established to its consumers as an abstract, exclusive, almost designer/specialty. Characteristics of the logo such as the emphasis of the X's and circular balance relate to that of other logo versions from this company and appeals to the customers of the company that enjoy the abstract, simplistic design that can be found in their clothing too. It matches the artistic, mysterious persona associated with the customers that wear it. 1. What I liked about this logo was the simple yet elegant vibe I get from the design of the logo. The matching letters and font in the text compared to the actual logo creates a sense of unity and put-togetherness that the brand is all about. I also love the use of overlapping and connecting letters in the above logo, it really puts emphasis on the actual logo even though there is complementary text. 2. This company uses the typeface type of logo design because everything is created using specific fonts and letters. The designer clothing company Saint Laurent used this type of logo because it represents the classiness and stature of the brand and creates a memorable impression that people do not forget due to the characteristics of relationship between letters and choice of font. 3. The target audience of this marketing campaign and logo is those who are involved in fashion heavily and those who are wealthy and want to look the part. The company Saint Laurent is one of the larger, more well-known designer brands in the fashion industry. This relation to their audience can be seen in the high-class, bold, and neatness of the typeface chosen, and how it was set up on the page. 4. This design meets the needs of their clients because their brand is oriented towards the wealthy and the people heavily involved in fashion, those who look for the name brand and the feeling it gives them to be wearing their social standing. It creates the classy, high-end look by using the distinct typeface that creates the impression of designer, and attracts their targeted crowd by incorporating their famous logo and name that people buy the brand for. They use this text to portray their brand's hierarchy in the fashion world and the high end quality of it. 1. What I like about this logo design is the edginess to it that reflects the culture the brand Thrasher is involved in, which is skateboarding. The incorporation of many rebellious, edgy elements such as the pentagram and flames around the text and the skateboard trucks and wheels really reflects the bold nature of the culture they are involved in. It also looks great with the chosen color and the unique images found in the logo such as the goat, flames, and pentagram, which almost gives it an evil, satanic feel. It also is symmetrical in both the image and text parts, which creates a very good balance. 2. This company, Thrasher Magazine, uses the type and symbol category for their logo and corporate identity because I believe that they want to incorporate their name and vibe through the text part but also showcase that feeling that is created and thought when the text is read. This is why for the word thrasher they accompanied it with the pentagram, goat, and flames because they wanted to give off that violent, loud, and rebellious feeling that people associate with "Thrasher". 3. The target audience for this corporate identity logo and brand is intended to attract those from the skateboarding community or those in action sports, and the youth and teenage age group who tend to have interest in these hobbies. Thrasher began as a skateboard magazine that was uncensored, untamed, and considered to be different from the rest of society. The brand/company really resonated with the changing teenagers and youth that wanted to break rules and had the rebellious/wild mindset. Many elements in this logo such as the evil images, the skateboard reference, and the flames and dark colors reflect the ideals of these teens, rebels, and skateboarders. 4. This design meets the needs of their clients because it gives them a visual representation of attitudes and ideas commonly shared between the company and the customers and fans of it. Like I stated before, the dark and evil themes such as flames, horned goats, and pentagrams and the word "Thrasher" gives these consumers the opportunity to display their different mindsets in a visual way to the rest of society and really aids in giving off the vibe and personality often associated with the culture and nature of this company. This logo's design, characteristics, and colors do a fantastic job of portraying that.

__Sources__ https://www.google.com/imgres?imgurl=https%3A%2F%2Fpbs.twimg.com%2Fprofile_images%2F641707678331469824%2FwrUzr7VT.jpg&imgrefurl=https%3A%2F%2Ftwitter.com%2F10deep&docid=UpfF6gh-TW_TbM&tbnid=ZAWpsPqH1ojguM%3A&vet=1&w=400&h=400&bih=1196&biw=1247&ved=0ahUKEwib4dTWpZfQAhWM5oMKHfTcASEQMwg5KAgwCA&iact=mrc&uact=8

https://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.vectorsland.com%2Fimgd%2Fl57673-yves-saint-laurent-logo-22853.png&imgrefurl=http%3A%2F%2Fwww.vectorsland.com%2Fvector%2Fyves-saint-laurent-logo-22853.html&docid=4W2Cs0VbqZyOGM&tbnid=XkHG8STZ3shjoM%3A&vet=1&w=518&h=518&bih=1196&biw=1247&ved=0ahUKEwjZk6bjpZfQAhXG24MKHfPtABgQMwg7KAwwDA&iact=mrc&uact=8

https://www.google.com/imgres?imgurl=https%3A%2F%2Fs-media-cache-ak0.pinimg.com%2F564x%2Fde%2F66%2F8e%2Fde668e035535ec2d7e7bf541cc2285c3.jpg&imgrefurl=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F534169205773962720%2F&docid=B61-VIBOmNdgYM&tbnid=qHBkJGGFMeSdNM%3A&vet=1&w=564&h=549&bih=1196&biw=1247&ved=0ahUKEwi4wp_0pZfQAhUl3IMKHSA0AZsQMwhBKAowCg&iact=mrc&uact=8