Mies-+Logo

Corporate Identity & Logos

I chose this logo since it is a well known logo and I feel like they did a good job at doing this, since they chose an interesting font style to write Coca-Cola in. They used an type logo since they used only type in their logo. With the Coca-Cola logo the graphic designer that created it did not add any images into their art therefore making it a type logo. The target audience for this is really anyone since anyone can drink the product they provide; soda, if they want to but specifically they are targeting anyone that is thirsty. The design meets the clientele since it is something that stands out therefore well someone is looking at the different options of soda that they have they may look right at Coca-Cola, they also used a red font which makes it stand out even more.



I chose this logo since it is kind of a basic design but it is something that people remember easily and serves the purpose that it is meant for well. For the beats logo they used a combination of type and symbol they did this by just using a red circle and then placing a b in the circle. The target audience for beats is anyone that likes listening to music especially people that listen to their music through headphones. They also somewhat incorporated this into their design by putting a b in the middle making it kind of look like one side of headphones.



 i chose this logo since once again it is a rather basic design but that makes it easier to remember I also believe that the symbol portrays the product well. This is a symbol logo since although in the second picture there is text you most often see the logo with just the shape which makes it a symbol logo. The target audience for the product is more high class people and people that have a lot of money since Mercedes are more expensive cars. The design meets the clientele's needs by kind of portraying something simple since it goes on cars so people can see it quickly and remember it. I also believe that the logo portrays being more high class.