Jackson-Logo



This is a combined logo, they used both symbol and type. The symbol used is the women holding the loaf of bread. And they type used is the name of the company, Panera Bread. I think Panera used this type because it is soft and very relaxing. Because Panera is a place to go to to eat a peaceful meal and to study and get a bakery item with some coffee. Also the loaf of bread in the symbol, shows that they have an assortment of fresh bread to choose from. The target audience are people who have a lot of work to get done, like homework or work related things. This design meets the need of a client because it is simple but recognizable. http://www.417mag.com/Blogs/417-Blog/December-2013/Panera-Bread-Springfield-Missouri/



The Coca-Cola logo is a type logo. The cursive used in this logo is an older type, which shows that Coca-Cola has been around for awhile. I think they used this type because it is a classic type and Coca-Cola is a classic drink. The target audience is anyone who is thirsty and looking for a flavorful cheap drink. This logo meets the clients needs because it is readable and it is recognizable. http://coca-cola-art.com/2008/10/08/free-coca-cola-vectors/



The target logo is a symbol logo. It is a very simplistic logo of just a target. I think Target used this symbol to show that the store is their audiences target destination. Like no matter what you are looking for, target will have it. The target audience is primarily women in college or older. Because college students are trying to find good deals on items that are of good quality, and that is what Target is known for. And I think women outside of college are part of the target audience because they are starting a family or decorating their first home, and Target has cheap/durable furniture and make clothes and items for babies/younger children. I think this logo meets the clients needs because it is recognizable but still playful and eye catching. http://www.latinorebels.com/2013/07/12/target-truly-sorry-about-manager-handbook-that-made-ridiculous-generalizations-about-latinos/

Erika Jackson Mrs. Bjork Design 24 February 2014