Batten-logo

I like how the amazon logo points from a to z showing how they have everything on their website that one would want to buy. The logo is just type, but it works effectively because you know exactly whose logo it is. It is also good because the logo is not too complicated because it is just one word with an arrow below it. The logo appeals to everyone I believe because it has a very universal feeling to it where any age and gender could use this website. It meets the needs of a client because of how it shows that they carry everything from a to z and because the logo is simple it also shows that the website is simple too. Everyone needs a simple and easy to understand website therefore it meets the needs well of the cliental. The General Electric logo is a symbol with initials of the company on the inside. I like how it is elegant and business-like without being too complicated. The logo appeals to adult consumers more because of the professional look it has to it. It is an easily recognizable logo also, therefore it doesn't necessarily need words. The design of the logo meets the needs of a client because most of the cliental General Electric is trying to pick up are professional people because they are a large cooperation and want to look classy. Overall, the General Electric logo has a good design and layout too it. Universal's logo is great because of how they combined type with a symbol. The symbol is a globe, representing that it is a worldwide company and anyone can use it. The type is simple and professional, yet very unique at the same time. It is a font that isn't normally seen on logos. The logo meets the cliental needs because it shows that anyone can use it no matter where one is in the world. It is a world-wide company therefore it is open to anyone to be the target.