Brandl,+Jenna-+Typography



David Bohan

David Bohan’s, formed Bohan advertising in 1990 at age 41- present David Bohan typography typefaces are important because it is used a lot in advertising and since there is many new advertisements around you can probably find this typeface on at least one of them. I really liked the style of the typeface this typographer uses because it reminds me of an old fashion advertisement that you could find back then but it also is really cool because it really stands out and it catches your eye to the words and this is why this is probably one of my favorite typefaces. I haven’t used it yet but I know I have seen this typeface before and I would love to use it in my project because I could make a cool advertisement that I could use for something in the future or just as a background as well. []



Giambattista Bodoni

Giambattista bodoni, engraver, type designer, typographer, printer, publisher, born 2. 1740 in Saluzzo, Piedmont Italy and died 30/11/1813 in Parma Italy. He created and published some of the first books and he developed the modern roman style typeface and also the metal type. He also based his work on four properties that made typography beautiful, uniformity of design, smartness and neatness, good taste and charm. Yes they were valued because they were the beginning of the modern roman type we use today. I liked some of the many different samples and types that this typographer used and since we can see them in everyday life he was really important because we wouldn’t have had most of these different types now. I have seen modern roman a lot and I probably would use this today because it would help to show the information within a project so if you need a nice formal and stylish design/ typeface you should use some of his typefaces. [] []

Saul Bass

Saul Bass, American designer, 40+ year career, print, development in movie title credits, logos, branding guidelines, including At&T, United way and Continental Airlines, designed 30 short films, 20th century typographer. He was a print designer but he also was very well known for his development in movie title credits with many corporations. These typefaces and the ways he uses them in are really valued today because in each movie that has been created we want to give credit to the people who acted and created and helped out within the creating of it. Also without the credits we wouldn’t know who everyone is and who to look to incase we need to look for another project or we need help with something in the future we can always research and look to see who there is that might be important for us to know about by the credits. I really liked the way he improved in his credits in some recent movie credits because at the beginning there was only little detail within the credits like [] this video. But over time it really showed me that he improved and realized that his work would be more interesting if there was images and ways to make the work interesting so people won’t get to bored of just looking at words flashing across the screen like this piece of work he did. [] I would really use his techniques in the future because when he made the end credits interesting that made people want to actually watch the animation and images behind the credits and keep watching until the end and I feel that if I do a project like an animation or a video and needed to do a typeface or credit scene I would take his techniques and add them to my own. []