Lauren+M

Explain how the design meets the needs of the client.
Lululemon clothing company Something I like about this logo is how simple it is and the color combination. The white pops against the red making it easily identifiable. This is a example of a symbol logo. This helps the brand because it is simple and used on all of their company merchandise. The target audience for this company is men and women who are active and workout. There products are higher priced because of the new material and designs to help give different feelings when working out.



Something I like about this logo is the movement of the font. This is an example of a typography logo. This look helps represent coca cola as a traditional/classic soda that has been around a long time. The target audience is anyone who likes soda. This logo meets the expectations of their classic designs and keeping it that way for client who have grown up drinking their brand.

Something I like about this logo is the round shapes that are presented in the letters and symbol. This is a example of a combined logo. This includes a symbol and typography. I think one reason why the designer created the logo this way is to give a simple and clear way to see what the brand is. The targeted audience is any consumer. Old clients are still finilur with the product from the classic logo.