Uttangi-Logo

The Volkswagen VW logo is a very neat, compact, and instantly recognizable logo, with a nice color combination that is soft on the eyes, with a cool, modern blue and a neutral white. IT uses both type and logo, having a stylized set of the simple letters V and W, which align very well. Volkswagen is best known for making compact, economic cars that have a stylish flair to them, and would be best suited to the practical, business consumer who wants a car that isn't too flashy but is still stylish. The logo effectively promotes this ideal by having neat letters without too much fancy text or complex symbols, and it is instantly recognizable for it. Simple, bold, and relentlessly american: the Harley-Davidson Motor Company, best known for their motorcycles, have an orange, black, and white text logo that instantly brings the branding on their chrome engines to mind. Shaped like a brand or a road sign, it has two types of text- one, a skewed style that makes up the subtitle while the main company name is in a straight, sans-serif white font outlined by thick rectangles. The orange coloring reminds one instantly of the flames of an engine as you coast down the interstate. This would appeal perfectly to the gas-guzzling mindset of the earlier 70s and 80s biker culture, who prized a bold, no-nonsense, manly approach to their favorite cycling hobby. The colors are intense without being overly so (had it been red, it might have been a bit less likable), and the lack of frills and other delicate parts adds to the rugged charm. It's very recognizable, proving as a kind of stamp for the quality and ubiquity of the bikes themselves among the culture of the American West, perfect for the older biker. Pepsi's circle yin-yang: Instantly recognizable. A mashing of two opposed colors, blue and red- that complement each other, feeling fluid with the undercurrent of a blue swirl while above, the red rigid circle remains static and a solid, off-screen circle, possibly a sun. Pepsi must love this logo's colors because the previous Pepsi logo had used the same navy blue and bright red to great effect, but now, they're a bit less balanced but more smooth and more stylish. Aimed at essentially anyone who sees their near universal commercials, this does have that appeal- being so simple that it's unforgettable. Easy to put on any kind of advertising, the logo doesn't even need a name to be identified. It's a nice contrast to their main competitors, the text-only Coca-Cola logo.