Mask+Animation



First GIF: Audi This gif is promoting Audi. This is a good example of a gif because when you see it, you're not focusing on the fact that it's animated and a gif, but instead it just adds basic effects to the brand. The attention grabbing aspect of it is that the light pulsates through the logo, you look in the middle of the advertisement then it gives it a dramatic effect. These gifs are an Ad gif and a text gif.

Second GIF: BMW This gif is promoting BMW. This is a good example of a gif because BMW has a good name for themselves and this adds excellent dramatic effects to the name and logo. The attention grabbing technique is that it not only glows but as the glow gets bigger it turns yellow to visually enhance the logo.

Third GIF: USA This gif is a simple USA logo. This is a good example of a gif because it's taking the text and making it the visual of America.The text IS the flag and it's blowing with the wind. The attention grabber is that it's a bigger gif.