Zirkle+-+Kiwanis

My design for the Pewaukee Beach party would consist of a simplistic sunset over water creating silhouettes of people, people playing volleyball or something, and a silhouette of the tents they hold activities under. Then in bold in front of the son, but not blockinging it there will be Kiwanis written and below it almost like a bold shadow in the water there will be Pewaukee beach party. This uses the the silhouettes to create a depth of field, i will use a balance of soft and warm colors for the sunset and water, but keep the black to maintain the sight of the beach party but also show some realism. Now for a button design I would like to show two simple figures paddling in the water which will consist of the words "Pewaukee RiverRun", then In a goldish font atop the blue near the bottom of the button saying "Lets keep the flood flowing" and then centered under that text in a slightly smaller font it will say "41st Annual Event". This design will fill the frame, letting the canoe run slightly off the image, use repetition in the ripples slightly misshaping the word but leaving it still quite recognizable as "Pewaukee RiverRun". These designs will fit Kiwanis' demands quite well, the designs will show what the event is about clearly and show their name for recognition as well. THe logos will also look very nice and up to date, like they're from 2014, not previous years.

The images on their website for the RiverRun helped me think of my button design withe the cameo and helped me understand what the RiverRun is.