kapp+logo+research

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This is a great example for type. The google logo is written out with no other images or graphics. I really like this logo because it is simple and to the point. I love that it has color to it. I think the corporate decided to go with this logo, with just a simple word, because when you use google you type in key words you want to look up. With the google logo, it demonstrates the simplicity of the search engine to its audience who are using it.=====

This is an example of using a symbol for the logo. This logo is for puma, a shoe corporate. I really like this logo because it has an interesting appeal to it. I like the fact that the puma is in the midst of running and is displays a lot of movement. The target market for puma would be runners and athletic people and when they would see this logo it would most defiantly catch their attention.



This is the logo for Taco Bell which demonstrates both type and symbol combined. I really like this logo because it connects the name (Taco Bell) of the restaurant with the image that is is given in the symbol (Bell image). I also like the colors in the logo as well, they work well together. This logo i feel really reaches out to an audience and does a great job at demonstrating a combined mix of symbol and type.