John-Logo

=JYP Entertainment: Type Logo= (Link: https://en.wikipedia.org/wiki/JYP_Entertainment ) I like this logo because it is simple and clearly illustrates what the company is about, as well as it is connoted with music that I really like. I believe that this production studio uses simple font with an emphasis on "JYP" because JinYoung Park founded the company, thus the importance is on his name and it creates an air of prestige. Considering that they make their money based on people who sign to their company and actually train under them and produce successful entertainment, it is marketed in such a way that everyone can recognize exactly what it is and young, fresh talent will want to get signed to that label. As stated before, the founder of the label being the CEO of this company, he really values his own name being the brand, thus--as a client--having his name be the focus of the logo should be very satisfactory in terms of connoting excellence with his name in particular.

=Seventeen (SVT): Symbol Logo= (Link: https://weheartit.com/entry/247193127 ) This is one of my favorite band logos (in terms of bands that I like) as well as it's simple symbol is beautiful, creative and is exactly what the band is: Seventeen. This satisfies the client because it is a simple but modern logo that simply displays exactly the name of the band and nothing more. Also, since this is a boy group, using pastel colors that mimic their fresh and innocent vibe draws in young teenage girls who are the target audience of the company and these cute colors will prompt avid young fans to buy their products as well. I feel that by just using color and shape to create an image, this logo appears really fresh and modern, but also doubles as a eye catching brand for the band, which is why I feel that they decided to just stick with a logo and have no type.

=SM Entertainment: Combined Logo= (Link: https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_sm_entertainment.php ) Last but not least is the company that is home to many of my favorite artists which is one reason that I like it so much. But I also like the fresh vibe that their color choice exudes, along with the simple use of font or a decorative image to brand their label "SM Entertainment", thus I feel that it satisfies the client because SM are also the initials of the founder of this company, therefore his initials have become the brand and the label that is well recognized. It also is successful in recruiting young talent to their label because the simple letters, SM, hold presence, but the makeover of the logo attracts those who are more creatively charged as well as just prospective customers.