Fetherston-Type

= Typography Research =



Peter Behrens (1850s): Peter Behrens began his career as an illustrator and bookbinder, eventually becoming a german artistic consultant for Allgemeine Elektrizitats Gesellschaft (AEG), now know as General Electric (GE). During his career at GE, Behrens designed a wide range of materials for the company, include logotype, product packaging, and various publicity materials. The work he completed with this company was significant because it is generally recognized as the first fully developed company type identity. The type Behrens created is titled Behrens Kursiv Regular, which would be a Sans Serif type, with flow like and thick connecting lines. His type influenced and changed the looks of some of the businesses he worked with. Personally, I find his type to be extremely interesting, being that it caught my eye with its more outdated yet elegant font. I have never used this type before, as well as it is my first time seeing it, but I would maybe use it as a modern, yet medieval type book cover, being that I feel it would catch a reader's attention, as well as create a modernized medieval vibe.

George Lois (1960s): George Lois was one of the most successful creative advertisers of the 20th century. Growing up in a Greek Family, Lois started working in his father's flower shop in the Bronx at the age of five. This opened him to the world of advertising, being that he was surrounded with specifically CBS Advertising departments. Later in his life, Lois was successful in his work for MTV, VH1, Esquire, ESPN, Tommy Hilfiger, and USA Today. Today, most people recognize the work George Lois did with advertising agencies, especially his undoubtedly successes with his Esquire covers. I have found that George Lois didn’t create a specific typeface, but the work he created using different fonts were extremely valued back in the 1960s. Through his innovative ad campaigns and magazine covers, Lois was able to leave his mark on the world of advertising, as well as graphic design. Personally, Lois’s work catches my eye, being that it stands out and sends a specific message to the public. Researching George Lois made me realize and identify some of his famous Esquire advertisements that I have actually seen before, showing how he has left such a mark in my mind, as well as the rest of the world.

Marian Bantjes (2000s): Marian Bantjes started her career as a book typesetter, but later left the field of book typography to join a Canadian design studio, where she excelled as a graphic designer. After her time with Digitopolis, the Canadian design studio, she left to pursue her own interests and style of work, where she later became internationally recognized. In recent years, she has worked with Pentagram, Stefan Sagmeister, AIGA, The Guardian, and The New York Times, and more. Bantjes has lived a full life! Marian Bantjes has showed her unique style of typography and illustration with detailed letterforms and ornaments in multiple design publications all over the globe. The typeface Bantjes has created is entitled Restraint, and it is a complicated, yet extremely detailed and somewhat confusing to the eye. Although, the elegant vibe and craziness seem to catch my eye, making me enjoy this type. Honestly, I have never seen or heard of this typeface, but it interests me immensely.

Works Cited Abdulaziz. "Art Nouveau: Peter Behrens and the Corporate Type Design." Cultural Studies Stage 2:. 01 Jan. 1970. Web. 04 Oct. 2016.

"Esquire Covers." Esquire Covers. Web. 04 Oct. 2016.

Flask, Dominic. "George Lois : Design Is History." George Lois : Design Is History. Web. 04 Oct. 2016.

Flask, Dominic. "Marian Bantjes : Design Is History." Marian Bantjes : Design Is History. Web. 04 Oct. 2016.

Flask, Dominic. "Peter Behrens : Design Is History." Peter Behrens : Design Is History. Web. 04 Oct. 2016.

Foster, Stephen. "Was Mad Men’s Don Draper Really PKL’s George Lois?" More About Advertising. Web. 04 Oct. 2016.

GmbH, Info@linotype.com Monotype. "Font Designer – Peter Behrens." Peter Behrens. Web. 04 Oct. 2016.

"More Damn Good Advice from George Lois | Art | Agenda | Phaidon." Phaidon. Web. 04 Oct. 2016.

"Portfolio Archives - Marian Bantjes." Marian Bantjes. Web. 04 Oct. 2016.

"Restraint - Marian Bantjes." Marian Bantjes. Web. 04 Oct. 2016.

"TOP 5 QUOTES BY PETER BEHRENS | A-Z Quotes." A-Z Quotes. Web. 04 Oct. 2016.