schmidtke-social+justice

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I have chosen to do a poster about saving the Arctic, or more specifically, the polar bears. This is important to me because polar bears have always been one of my favorite animals. I’ve grown up dragging my parents over to the polar bear exhibit at the zoo and gawking over how beautiful and powerful they seem. The extreme decrease of polar bears makes me incredibly sad and I’d like to make something that can show how important these animals are. The [|__‘Save the Arctic’__], [|Green][|Peace], [|and The WWF] websites have almost all the information you could ever want on their site. They really are passionate about what they do and from the research I’ve done, they seem genuine about work. ======

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The first image seems to show a polar bear standing on ice melt away or it could be seen as oil wiping away the polar bear. These two ways of viewing this image adds a lot of interest to the poster and portrays its purpose with almost no text. The little bit of typography that is used simply has very simple and blocky type. The placement works very well with the illustration and grabs your attention while still being beautifully simple. ======

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The second image is a poster design that really inspired me to choose “Save The Arctic” as my topic. The typography is very blocky and simplistic and it goes along very well with the illustrations. The illustrations and the typography go well together and it doesn’t just look like text over a picture. The design makes everything feel connect and not awkward. ======

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The third image really caught my eye because of the repetitiveness of the melting illustration and how simple yet striking the typography and the words themselves are. The choice of lowercase type goes along with the melancholy and sad feeling that a melting polar bear invokes. The spacing of the text and the image works very well and looks rather lovely. ======

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My concept is 'Where Will They Go?' The 4 million people living there and the wildlife use the Arctic as their home, and they shouldn't have to worry about it melting away. As the oil companies are one of the culprits for the melting, I plan on drawing a building giving off smoke to try and show that on the top of the hourglass and then on the bottom having a polar bear standing on a bit of ice in water. The type will be simple and blocky to match my art style and the image that I will design. Another idea that I had for this image was an outline of a polar bear with a building with smoke coming off from inside of the bear. For either design, I would like very simple and basic type. I will use proper sizing for the font which I struggled with in the last project. I also plan on utilizing #13 from the Typeface Rules of Graphic Design, which is using all caps or all lowercase in only certain situations to add emphasis. ======