Kierra+Schwab-+Logo



Panera Bread uses the combined symbol and text to create a natural feeling which is truly brought together by the colors. The subtle gray green with the wheat colored woman holding a baguette creates an organic feeling in the viewer which gives off a coffee and light lunch vibe. This would most likely attract business people and college students due to the soft colors making it seem like a quiet location.

Dunkin' Donuts uses the text only logo to create a fun and happy feeling. The bright orange and pink colors create a loud sense that may attract more children especially with the word 'donuts' in it. Though it is a coffee house which attracts more adults, the loud and bright logo makes kids think it is a fun place to go.

The new Starbucks logo ditches the old text and photo logo to just a picture. This is possible for them because this coffee house is so popular that they don't need an added "Starbucks Coffee" circling their iconic commonly mistaken mermaid. The **siren** in the logo is easily recognized as Starbucks due to their popularity. The coffee franchise attracts millions of customers each year, and every coffee is stamped with this icon.