Kiwanas+Wilcenski

Proposal for the win

Often these events have something kiddish and 'fun'. Having the same type of design over and over again is pretty boring. By creating a new design thats family friendly and sleek, it will help the kiwanas club stand out from the rest. For this, we'll have very simple button designs keeping with outside and summer colours. This will create a less dramatic and overwhelming design. Though because its so underwhelming it's much more noticeable. These beach events are expected to have neon colours and sunglasses within the logo. Which is too stereotypical for this event. Its concept will have some brightness to it but will remain tamed.

For the tee shirt, it won't be as childish as well. This one will be much calmer, representing the lake as a calm and relaxing place to be. Because having all of the Neon and stereotype sunglasses won't really be taken seriously. Showing that this is a place for adults and kids is very attractive. There needs to be balance because otherwise it just looks like an event for kids. The logo may be aimed towards the teenage population, but it really drives them away. To them it seems unappealing and for children. Attracting teenagers will be a huge help by making it look much more professional.