dabney-logo



The first logo that is shown is just words. This is the Google logo that is known all over the world. This is one of the worlds oldest logo that has not changed in years for a few reasons. To start it is very easy to read and understand. The font used is simple and the colors are very basic which makes it easy for anyone to read throughout the world. In marketing we learned that this is the number one aspect needed in order to have a successful logo. From the design part the logo is very simple yet very modern. The target audience is more towards business people because of its simplicity but it’s so simple that anyone can relate to it. Business people like neat and easy to read things because thats how businesses are run, this is exactly why google created a logo to follow these characteristics.

The second logo that I decided to use was just a symbol. This is the Ralph Lauren Polo logo. This is a symbol that is on all his clothes and is known all over. This logo relates to prestige and shows money or wealth. In marketing we learned that if someone has a logo that can give this impression then they have reached the ultimate goal. This is a hard title to achieve with a logo but Polo has a done a very good job. I wanted to use this logo because I think that this logo has been very successful over the years. The target market for this company is more towards wealthier women who are in their 40’s. I think that by using the actual sport polo is a good idea; because, polo is usually known to be a sport for the wealthy, take for example Prince William and Henry both play polo! Overall when I am creating a logo for my event planning business I hope that I will be able to create a logo that comes off with prestige and wealth because i would like to be able to target the wealthier just as Polo has done.

The last logo that I used was the Pepsi logo. This is a logo that combines both text and a symbol. I think that pepsi has done a great job over the years changing their logo in order to keep it up to date. Their latest logo is very modern and is aimed towards the younger crowd. I think that they did this because they know the older group will stick with Coca-Cola; since that is what they have been drinking since they were young. SInce the logo is more modern and the colors are so bright and happy they will grab the attention of the younger group. The logo for pepsi is also a very good marketing and design tool. Just like google it is simple and easy to read. This is a logo that can be used all over the world because it is so simple and easy to recognize.