dabney-+animated+web+advertising







1.) The first advertisement I decide to use was for a dance club. This is an advertisement that they have on twitter because it is very attractive and will get people to come on in. I think this is a good example because it is so simple and easy to understand yet it still captures that main point they are trying to get across. I also like the neon colors because it really draws your eye to look at it. Also, this is a tile advertisement that that is small yet still gets the attention of their main audience. The attention grabbing technique was again the colors they decided to use and black background. The background really helps with everything to come together. 2.) The second animated gif I looked at was a pig. It is not selling anything, but it is still a great example to look at. I wanted to look at little gifs to see if I could come up with any ideas for my own. I really liked the dancing pig because I was actually thinking about using that for my idea. I like how the pig is simple- something I could even make- yet is still so cute and simple. This is an example of a Tile that you would possibly see on a website for kids and such. This showed me that not all gif's have to be complex, in fact sometimes it's the simpler ones that look the best. I really like the lines of the pig and the shape that he forms. 3.) The third advertisement I decided to use was for the new car, Arsenal and it is a banner gif. I think this is the coolest one i saw because of all the action. The first one is simple with just the shorts moving and then the second one with the guy throwing the ball in the air and catching it. These are a little more complex because they are real people but it is still a good example to look at. I like how realistic they look and really capture the feel of these soccer guys. The attention grabbing technique that they used was fill the frame. The soccer players take up almost the entire frame which keeps your attention.They took the whole screen up so that the trick looks even cooler. Overall this reminded me a James Howards paper folding giff that was shown in class. 4.) The last animated gif I looked at was for a company who was showing off their website, yourcapitolhill.com. I really like how this tile advertisement uses color to show movement. I also like their design concept by boxing off the website and having the colors move around it. This is a website for people to share their adventures and talk to other people about places. The colors moving is a symbol for their travels. The shapes they use are also very professional and come together very nicely. This is a banner design that would be seen on many websites.