Fohr-Logo

The type of logo that this is is simply just a symbol, since Snapchat has gotten to popular, whenever someone sees it, they know exactly what the logo is advertising. The corporate identity of this logo is type, and it targets children with it's bold colors, which is probably what the makers of Lego were going for; something to catch people's eyes. The company or product of Boinc could possibly be not that popular, as it uses both text and symbol in their corporate identity. They have yet to make a name for themselves, so if they were just to use the design behind the text, no one would know what or who they were.

http://www.businessinsider.com/ranked-the-best-new-tech-logos-2013-10?op=1 http://lego.wikia.com/wiki/LEGO_Timeline https://boinc.berkeley.edu/logo.php