Uttangi-+Infographic

One of the most important things to consider when making an infographic is what text catches your eye first, and what is secondary text to be read after the viewer has already started to pay attention. The most important text, I feel, in my info-graphic is the text, "Reading is the Path To Success", which is the message of the entire piece altogether. It is appropriately bolded, a different color from the surroundings, and the only one with a drop shadow, and mostly the center of the entire graphic. I made the intent of the graph very clear at the beginning, with bold "Pewaukee Literacy", which lets the person looking know what the topic is. The red borders give the white background a strong foundation and make the base color of the whole graph apparent. The fonts I use also reflect my interest in making it easy to read and the messages are all in tune with the font choice: the main text is in a clear sans serif font which make it easy to read, while names and building locations are in a fancier font to indicate their attachment to the educational and professional spheres. The words "The chances are there (...)" is surrounded by the names of many genres of book to show that books have a large variety of possibly interesting topics for a student who wants to read and doesn't know where to start. I put a few sobering facts in a blue belt to show that they are the fact based portion of the graphic, and for that I made the numbers one of two colors to show if the statistics were negative or positive for the overall impact they had. All of these details served the main purpose of showing how important literacy is to students of PHS, and how important it is to the staff as well. The strong red presence grounds this, as does the logo on the top and the bottom. I made sure to have all the elements placed in positions where there was enough negative space for it to not be too busy but not too much so that it felt sparse. The color choices are simple and do not distract from the message. I feel like it went well but for the message of the whole thing, which might lack enough facts and figures and have a bit too much of a strong persuasive message. Also, the red on the blue text might be a bit hard to read. For the most part I am very satisfied with the results of this project. The work I've done in Graphic design evolve as I begin to retread the principles of design, as well as how much time I spent on each one. In the beginning there was more time but I lacked the finesse to truly execute something with a lot of craftsmanship so my first project was a bit lacking in that department. The final project also was a bit longer to complete because my familiarity with Photoshop was new. The next projects were both improvements since I was learning but having to use illustrator for the typography unit made my work a bit difficult, since I didn't know illustrator as well as Photoshop. For the final two projects I began to use photoshop and illustrator both efficiently and completed my brand identity and book cover projects which were more or less how I envisioned them from the beginning and there weren't many troubles in translation. Overall I feel like graphic design improved my usage of the programs as well as how I worked with them, and made my artistic process a bit more organized into planning and creation states.