Pohlot-Baumann+logo+research

The coach logo is an example of and image with text. The image its self could stand alone and people would know that is it a coach but the company decided to add the name, product and date of establishment. The logo for coach is not always both image and text sometimes only text is present (i.e the picture below). This is the same brand as above but throughout the years it has changed to the new lines having just the text while the older more classic lines have the full text and image. Now that the brand name has been established the company can just but the name coach and will automatically what the product is.

This image is for the fire fox logo and although when someone sees the logo they may not automatically think Fire fox but it is shown very cleverly with the tail of the fox looking like flames, hence fire fox.