jansen-logo

Emma Jansen

This company chose to use a logo without text and just a symbol. They are a yarn company that used all eco-friendly materials. This logo works really well for this company because the design speaks for itself and you can tell what the company is and what its purpose is just by looking at it. I liked how they designed this logo because they have their focal point in the middle, the yarn, and then the recycling symbol around the yarn to show that it is a "green yarn" company. This company is targeting clients who are specifically looking for eco-friendly yarn and materials or just quality yarn in general. They draw these clients in by making the logo simple and easy to understand what exactly the company is about without the use of words. []
 * SYMBOL LOGO[[image:phsdesign/GYCLOGO_692x600.jpg width="183" height="157" align="right"]]**

This yarn company chose to have a logo with both words and an image. In the text it doesn't specifically say that this is a yarn company, but the creative and loopy font, the actual words of the text, and the image of a sheep can give the impression that this is a company that has to do will spinning of wool or something along those lines. This logo really drew me in and I think it is very unique yet elegant, similar to what a yarn shop would remind me of. This company is probably trying to target some of the same people as above but rather wool-spun yarn. It gives the feeling that this yarn is hand made and very durable. []
 * SYMBOL & TYPE LOGO**

This is also a yarn company that used a logo with just text. Although there was no picture, they did use many colors to brighten the name. I do think that this company would be better off with a picture on the logo as well, but I do like the cursive text; it makes it feel like a boutique. You can somewhat tell that the company is very creative and is trying to draw in clients that are interested in some sort of art or craft. The colorful text added to the logo but I don't think it fit very well with what there goal is, getting people to buy their yarn. []
 * TYPE LOGO**