Heinen-Logo


 * [[image:toyota.png width="413" height="237"]][[image:toyota_car.png width="355" height="236"]] || =Symbol Only =

The Toyota logo is very simple, and yet it has a lot of meaning which is what I like most about it. The three ellipses are supposed to represent the heart of the consumer, the heart of the product, and the ever-expanding technology. Also, the shape that the ellipses make create every letter in "TOYOTA". The target audience for Toyota is adults, right around ages 25-60. The sleek, simple, and modern look makes Toyota appear as a cutting edge car company. It is simple enough to be recognized anywhere, even on a car as you are driving down a highway road. It is a symbol only since it is not usually paired with any text, the ellipses stand by themselves.

Image Links:

http://www.freepngimg.com/download/toyota_logo/5-2-toyota-logo-png.png https://www.sc.toyotafinancial.com/web/tfs/pub/home/img/toyota_car.png ||
 * [[image:Animal-planet-logo.png width="369" height="202"]][[image:animal planet magazine.jpg width="183" height="240"]] || =Type Only =

The varying widths and thicknesses of the letters is what I like most about the animal planet logo. As well, the tilted "M" that is a different color than the rest of the logo adds variety and interest. Since it utilizes only typography, it is categorized as a type only logo. The clean yet excited sans serif font would appeal to the target audience of younger children. It is easily recognizable at any size, as it can be shrunk down to fit in the corner of a magazine, as pictured. As well, the colors can be easily manipulated to serve many purposes.

Image Links: https://cordcutting.com/wp-content/uploads/2018/01/animal-planet-logo.png https://images-na.ssl-images-amazon.com/images/I/61YK4YVZ-kL._SX373_BO1,204,203,200_.jpg ||
 * [[image:north face.png]][[image:the-north-face-gotham-goretex.jpg width="295" height="295"]] || =Combined =

The North Face logo is one of my favorites since it has subtle meaning. North Face is a company that advocates for exercise and the outdoors, and very appropriately the logo is meant to be the Half Dome at Yosemite National Park. Since the text "The North Face" is combined with the half dome symbol, it is considered a combined logo design. The target audience is young adults who like the outdoors, and the concept definitely reaches that audience. The single color can be changed depending on where it is, as shown on the black jacket.

Image Links: https://planet-sports-res.cloudinary.com/images/q_80,f_auto,dpr_2.0,d_planetsports:products:nopic.jpg/planetsports/products/49113500_00/the-north-face-sherpa-zaneck-functional-jacket-men-black.jpg https://botw-pd.s3.amazonaws.com/styles/logo-thumbnail/s3/0009/0926/brand.gif?itok=NU51C2zH || https://goodlogo.com/ data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAU0AAACXCAMAAACm/PkLAAAAe1BMVEX///8AAAD39/cMDAzFxcX7+/uVlZWnp6fv7+9NTU0+Pj55eXleXl6IiIi1tbXV1dUyMjLJyckkJCTR0dFWVlbn5+cSEhI7OzuqqqoXFxePj48bGxvm5uYsLCxwcHDb29toaGidnZ1JSUmzs7OAgIBsbGy9vb0nJycvLy/NJrjhAAAOsklEQVR4nO2da2OyIBTHtWVW655dVm1mtbbv/wmfROUc7lBW2J7/qy1R4afA4XDAILi3vg89s/pxEA2qhElLuMipOrZK83/nfcP1Dhk5rfUWLj+2P6vka5Ot24tudPfS3lv90EbDIPqt/n7rChcZ0ITj/N+2xfVyXWgy+ky+4vnuseWvV3Y0N0E0qf5e3o1mqV42FV//ZshDmrkOw0YS9ZRmfp9e3Lha7y/NXJ9Zs4D6TfOiQyzez1tNzOUhpa+X5omcZkXzov30sUyuV3uEdH6nJcjw76PxdTS3I4VIMmuaYTjJGvSCUsU0/yl35CqaM/3d7GledGpWC5oLaI65I0+neanw87qK+SB5TfNi1/O58lue02wYT+9pXup7c9rPBtC8GL9N8TU1gmb4MaqrvPeVFU3RHfFgmmGYLOoq8T1lRTNdcOomj6Z5GV3ciUCdsqGpFUvzLZF53jfVNW+hGU748YV/qpmmXN/VNW+iGYadh6K5Qg+h+VVd80aaYd9zY6lZNMNw/VA6rmoazfD9oXgc1Tia4cHj6aPm0RRz6o+saH7y+t060dxX16yHZujtyMiG5odYt7jT9L73I52XqImmt6bSlSNLFc07joUYedoXXen1eDbNMKkLQK1qKk0/u/bG0gz7Hjo9m0sz/PFvjrjBNMNP73A2mWY48a3tbDTNsO8ZzmbTDPt1cahHDafpmd3ZdJp+jYpqpvmxlisuhup3oOnVmL1mmkq5xW86ySOP0qNoOsQWO8ufucxXoLn0Zoz5CjTDwd0xWeolaHrTE70GTV+mijQ0P6sjknWWvtHc+tF0xuG2kLiKIOmXkjhmudPmk75eq6Iutu4E0xcjPmpVesRpQTfXIh1PR3H2taoTZ9stI6+o7jTe203bm+WZO+lZ2q33ddD8Mt/JUa3pMfvu9XqneJT60S5b6lwD0LPswvNNp5Qkmna30RyLe+zDakte/o5C2XrOdEP0RlrlYa7TKuVGHOHBVYqiRqf300XDTjaapzsme93sV0HJVpIgCmx8SMbzYIrwR+aytb0n3raJdNnZDqApn9uV4JJyQ/85CtmdQk7I/2yf/tF/P+In0E7CmyTr1xHNN6G2guuL/T1VrZMeOtC8aFYFudjT7NB/xIcPNNX25iAGoultFV7i/kA0xRGTgmamvgMbLW6iSR/w42he1M/oiou0J01hJ4kjHtMM+XUdUprRQXsPXAHNNMssPZRmflfayLR/7G4tk9gRMTT3FjRbpt0QUI9lQbMwNR5N81KJ4rJdi4Z295ZoqafJj55lNPVvZi54ZDY0SfLH07ywqB77eGl3d1GCqcPS5KY4JTS/2Oslp3idfXGvK207rWi+PYnm5c5lqxS969MpJVhJLE0uiyLNM048G1Um0WKDf1+JNE/Ybhyy9C8v5/hnhUUPLfv451nNNC85HUuK5SD+5eRohoyVJNBk8sdcqjWQHAGa/Mqb9QekFvtGekh0c9dL82JUFK/X4srxO/dy8jQ3+KBAE7fY/EYt+FiLpynYZguUmjf6weoWQddNM9wW5TBYKipxLydPk7GSeJp4cCH6n6GgleWqoYkrF3/woTSrgRPfI1jKQPMbHeRposSyVV7weGeRkSY424Ux4oNphoeicpzsUrNiOQg0Q7TzCk8Teo9VIFEKF5kaaaJF53xb/miaVUXbmBMKYkFQmknlBJgoae7gIvLdraCynMw00U5TT6dZ2sgdc0JBjBee0hyMq7+g4nE01/QSitA7eonykWhpAnq+1XgCzTAmZ1wxLmJQwLtJqx7YpBxNKL9qZ4EZTdEy0hwoDz6DZtlxXmHH49wjmrQiU18SR5NboCcRPNu2iWaLjueEKV87mqLPAUZU18wAF2+Iu1MJeyERTWiFq+JxNOEKCpjBiKZYm2hC9/fNH7KjOZvwAnfQVfPppLIjU8NSW2TBY5qtaoCyl9KELnsSKAT91NBAE0UYCC+6HU2drotOGLGltBWqJJgmdDNzGU0AsA8UitgkqpFlq41MZXH0+CyaRbFH5nSsUAEYmnTv0b6MJtyGGX4yokkOLE21tuJs1dNoFk2c86AI2n2WJu0VRxKaR3q6erMg2lFNbGlKevvn0STvQGtmTsgILDyWZkDnnSQ04d1U06TOtJkdzZ5sgdjzaBajjqk5HaODiiZ17WweQTORD6meSLOw7FznMqmniKMJFuNCoAleH3W7SY2UHxuaP7F3NN/yZrzreBKt6jzNqDKq9wJNqADqgDuaZGVD8/IKyzZwsqO5mbZZTTN67Ib4TTLrl5lSsaK9Ok8T+poxTxNG4Qe+jJUAX2JHU/TKW9OseWRJlbc+kWNHVNklAk3qdlvxNKGQbyqaYPqeWJrLn1mlHzSJEUqfzHNpbvNTHY3Oqv0XadLR7lE9slQt1QYjKmZpDgMa0Bp1d2c8iSSO+Z9Ls8i6W9BCNVYXadIebRnR7BU0wVmsCq39YlMATb7fQgNLsUt7Mk3iQ3ObxazmzSQ06WB7M2dTg4dI1Q1B9jmPnIAM/Nyir/TJNIkPzdH70VLShJLScXtBE56XNHgRv3HEQNLRRHOW3tEk0+CZ0xltNc1IyEVBE5lhckMRnINDE03UCAtP5uk0MyYTNhqqaaLOpFTZLqD4URlMNCKbG2lCQIew4/LTaZJu3cn5cdDQFL4KVNJETbMkih49zd/ASBPeY8Hv8XSaxGXp5Ogs5w/kNPkoq6rPQtkTx+o94aCOJrfruF80yeDGKZgm1dDkx/0VzTX6jYtEbuEZlcBM85seEz6d8nyaxKB2ml4/6mhy434aI4cXhCW4ijL2WeUF0NGE2UEfaeaVy6mqD3U0uZllSpNtAr7LEVX3yCy7o4PF5tIkzm6XwfpASzPa4rQQDZtxV1muVkL7QsedOprwuHykSQwNp8l1LU3WSkKR2uZbAB07moLL2Aea+dWdRpctLU2micRrMkw40aumowlYvKS5DxydxmM9zTFKyqwX0vZ1S9w16WhCdIKAxQeav/no0uWEkZ4mtpI+FLkWxH6uW0cT+jNhIOADTeLFdhkOxQaayDHBrQxUzc78crFBOpqoGvH+PS9o5gZk5pD+xNDsCZnDVZo/1Mo+hOslI36hJvYWC0KmANerA00xU7pVq+DCkq1addSGuaBZJKvp6Ew0kkzGRuWx80i2GHvcOcCypc/eWva5qF0libN+Xl39POKORmd1plKaJ3FCqUuPld9a7fUPRP2Jc6wWMSAX5mRAQFJ8N7XS8TTrrM+p55+OuWgxztyCCfNlf12HpoJvDF9eO1dzPHLYWUU58+iFurtdmu4W9e5GshuYsVTK65vLhgB1bBLd6pqEEst/FbU47ldlJfvpDYXGMzLes3wGNH5hLsa2GJXf1gF+LXsfmk0ySIvNfvUXjKOj4G3gvh9tvf8m/qm3LiwOa8/Q2ap0oDq2QzM2RWg3XOxIOakuKLLM9Y1f5it3PvvInHDmFpjLGo06vnBtpPlDk7LePPnlFsrljmgZzNX7yE3IO24ZUJjfMLNLSiSP97sbTTapNMBBx+ndKlUh5ViIFHktOUNUbr4L040aPZZmi/GYiisxAlP0Dx1m3rLHISmzleX5bnUnkHS7qbvR5HMmduumvCeW6bTj9Lyy7yS/C3KlWcfXGu17IT5gV3iW5jJmNdAkj+RbcoCXK015wMadaAqxnMLKFnYSP4nb0/Oow/6YWtLU7VCe13Wbfv25NM/8p6WJdpXdLDbo3DAnw8cy2g7s8HuUsDS3Y4V2GppkDtBiF7nn0jRYr2LLzzY0+N1dMW0q7pvq+LJDjtpirvy5NPXWK20U36gngY0qRuXjw43RbBexBG6kuQ6sMPlMM6uSrcCIx+NFbD8Jno4Te+xGmvkTsZhA85kmfSM7AfXa41AmVJ1FMxgNuNvBzTSJl9xMx2Oa0ImOwVTCUcVgP8m+4QN3GQY305zk7o+t9BCWxzSp++ANN4OoqkOuZCM0GFonwc00Z3lrYQ6A85gmLddJPpMJuMSNA3Mu9NNB5+A/TYCVv3nUow3kwIlrsTH9X6Cpszep15WUBHw49AlAs2nxNSREM5KIpmsyzawtUcQVi9iLMLFKfcYwnWUx/QllXEn0Sy/aZJpSFaYjmD+FV5OOi2aVaQkOd4uN4w1lpJE4r0azpAVTfwWrjP5fhdPCGRb3/Ns0wfgu/UZgfZZ9DtR95fLi/zRLmmJwIVTs4n9wbUrCof7TxBlHO0lWviF+x63/NK1pQr2mDmL4idtO5H9N14hsdgQvItwQYtbI6wq9kHRjTzea+1eguZ0J2pJPjgM5sCXBx0bCMGGLPpuvRYLvfSpRmw4jmkxTFYcD8fPovQMnZ1HVYasCF5ovPLJUjdPhNcT+TOjVSVWHsZBFcNRfpmnKBWEM43SLaek/TNOYIbIIT7MbJ1FKFfxpmuZdxHJAKNJKdhFoewfBX6ZpMZ1FlmbDv7JwL5jQjIO/TNMiyox09TDdLhsNAZa/XdNtPj+RG4goClD3SSkSI/ZnaVot/MznIfHSHH4+HV2E3cjyr9HM4G580dD/7IXCFYsTf7us+6dpglWeCesmPphT8cs5wdMZC7Rop3CHvhzN1jqbWtBEkX1i8CuE6BOvD/MJlU71enaZQP4i4A42C4zlKvPWFJqj8D3+OrC7NchoAgpxH3I0Vl/m5eMiuffD+Jid2E7MOhpWF7/pHc00nKfz7m5lpAmAxBW7OMawbQWp8prcFFvsH81BZx6eluP10UATjXBki9dgbdOe/J/ps/shfHBCqUbR3M6nk3Vvnp4MNAGXLFQLx8UVzaR+sRP1Lr0YzVV7OhkegmlHTxMFCkqXfyA7smwINDtmf8L69xejmfXSLEiC3kJPE8UEy33A0Mf0xFNY7ZEN+mI0g/6gG+wG+fk6mhCUsJdfJoO8VG9eS1rbV4wrxJqm/ODWN5pBNpn1CL4sGRRKBKd5tzo0SBT7HO96NAU0Bd0hv2Cix7UTc3phhZKiZC35UfKaD1Z9vSb5IHb6a0iF0kusFj+UxoNqoqg/5Hf98Ff/AOZNNCHERONEAAAAAElFTkSuQmCC