Van+Altena-Graphic+Designer

Edward Fella



Ed Fella is known for his unique style in graphic design, by way of violating the rules of "good design." He also uses a mixture of fonts for visual puns. Fella has been recognized as on of the pioneers of postmodern graphic design, which was thinking out of the ordinary. At the beginning of his work, he was pre-computer, as he designed new font ideas with copy-camera photostats and X-Acto knives. Later on in his career he became part of the post-computer era. During theses early years he used creative techniques to come up with kerning and other ideas for Adobe as they were just becoming digital. I chose Ed Fellal, because of his interesting style of work and use of color along with interesting fonts. I also thought it would be fun to learn about someone worked in different ways than we do today.