Roberts-+Logo

= Corporate Identity Logo Research = Kyle Roberts Graphic Design A3 Mrs. Bjork

[[image:cnn.png width="385" height="235"]]
====This is an example of a logo that utilizes text in its design. It would not be considered a type + symbol logo because there are no graphics or images within the type. I liked this logo because I thought the font CNN uses was pretty cool. The target audience for CNN is typically older, scholarly individuals and it meets the need of the client by looking sophisticated and professional.====

[[image:twitter.png width="300" height="300"]]
====This is an example of a logo that utilizes only symbols in its design. If it were to also include text, it would be considered a type + symbol logo. I chose this logo because I use Twitter frequently to catch up on current events and trends. The target audience for Twitter is typically younger, technology savvy millenials. It meets the need of the client seeing as the image of the bird is very recognizable and has become the icon of Twitter.====

**Type & Symbol**
====This is an example of a logo that utilizes both symbols and text in its design. This is evident because the letters "GE" are placed on top of a blue circular shape. I chose this logo because General Electric is the company my dad works for. The target audience for GE is usually consumers who are looking to invest in reliable, affordable products. It meets the need of the client by remaining fairly simple, but recognizable by consumers.====