Calderon-Sarah-Logo

=__Corporate Identity & Logos __=

Pick N' Save is a Wisconsin-based grocery store that is part of Roundy's. The companies mission is providing the best and freshest food for the lowest price. Their slogan, "Where Wisconsin saves on Groceries" shows that there target audience is the average Wisconsinite while their logo (recently changed) is meant to be very natural and clean. They have incorporated this gray and gray/ black color scheme into the employee uniforms, hats, aprons, etc.

Pixar Animation Studios, owned by Disney, produces animated movies. Their signature lamp, from a 1986 short film, Luxo Jr., stomping on the "I" in pixar is easily recognizable. Pixar tends to used it's previous characters such as the Increibles and the characters of Up to promote their business, however the success of their films has helped them create a name for themselves as one of the top animation studios among Dreamworks, Blue Sky, etc. Their movies are typically seen as kid movies but can also be enjoyed by adults (and nostalgic teenagers).

Pillsbury is a baking companies that specializes in ready-to-bake desserts and pastries. They have made a name for themselves by promoting the fun of baking with the family rather than buying already baked pastries, therefore letting someone else "have all the fun". They are also recognized for the Pillsbury Dough Boy, found on nearly every package, along with their logo. There white and blue color scheme and bright designs of there food products establish themselves as a companies focused on freshness and fun. Their delicious treats are meant for families share time baking and eating together.