Schaefer-+type

Beall expressed himself through modern art movements such as surrealism, constructivism and dadaism. His career as an advertiser and graphic designer gained much recognition through the 1930's and 40's. He was very clear and concise in his typography and how he chose to present them. He mostly used bold primary colors and illustrative arrows and lines and because of this, it was very easy to recognize his work. I enjoyed researching this artist and I think that his typography pieces are very bold and unique. I liked the simplicity of his style, it adds a lot to the pieces and it makes his message very clear in all of the things he advertises. I have used some of his typography in my everyday life for headings on projects. His type can be used for posters, billboards, etc. and because of the simplicity of it, it is recognizable and bold.
 * Lester Beall -1940's**

"Lester Beall : Design Is History." //Lester Beall : Design Is History //. N.p., n.d. Web. 05 Oct. 2015.



Lubalin is recognized through the typeface Avant Garde. He was the designer the created the type face. Lubalin continued to stretch the boundaries of typography and how they were designed. In the 20th century, he became one of the most successful art directors because of his passion for inventing and creating new things. After learning more about Herb Lubalin and his style of typography, I liked his overall style and his creativeness that he incorporated into his typography. Instead of simply creating different ways to present a letter, he designed it so that it was interesting to look at and it wasn't just sitting there, flat on a page. I do not think that I personally have used some of his types, but if I did, they would probably be used on posters that are meant to draw attention and get people thinking.
 * Herb Lubalin- 1960s**

"Herb Lubalin : Design Is History." //Herb Lubalin : Design Is History //. N.p., n.d. Web. 07 Oct. 2015.

Bernhard was born in Germany in 1883 and was a big contributor to the development of modern design and advertising. He is very well known for his poster design for the Preister match company that was the beginning of his entire career. He mostly designed posters, type, packaging, textiles, and interior trademarks. Over the course of his career, his work was influenced in both the United States and Europe. Like some of the other typographers, I really like his bold colors that contrast well with each other. The type he uses stands out very well and it is very recognizable. I have most likely used some of his style of typography in headings and possible poster titles. "Lucian Bernhard : Design Is History." //Lucian Bernhard : Design Is History //. N.p., n.d. Web. 07 Oct. 2015.
 * Lucian Bernhard-1920s**