Houck-logo

For the World Wildlife Fund, i like the overall simplicity they used in their logo. In this image of their logo, they've combined symbol and type, but a majority of the time it is just the symbol. Their design itself is a Panda because they are an endangered species they want to look out for. As for their target audience, this could encompass a large range of people from other conversation groups to people who simply like pandas. The design embodies the hope for the fund, they want to protect the animals that can't protect themselves. As for the type, although it appears to be a times new roman cousin, it gives the logo a sense of importance and business, instead of using something ridiculous like comic sans.

As for this logo that represents girl scouts, which uses only symbol, they also stick to a simplistic color scheme and design. They highlight using cutouts to create their different faces inside it, and was created by Saul Bass. This symbol fits their message, because it shows a variety of girls interconnected to work together to make one logo. Their target audience, since it is girl scouts, is aimed at young girls (from the program itself, the word "girl" used for the branding and its sole use of girls for their symbol). The needs were met by showing women working together, and by the use of the now known shade of green we see when we think of girl scouts.



This design for the WII electronic system, uses font to create its display. Although this logo doesn't use a large variety of colors, it has become accustomed to this shade of gray that has been used on all of its devices. I like the clean look that this design has, and the company claims the two "i"'s represent people playing together (but honestly that's a bit of a stretch). Since this type needed to be used on a large variety of designs, the simple 3 letter design meets the needs by not having any crazy patterns or colors that would be hard to replicate. Most tech companies like to keep their works clean and modern, so it meets the audience of a wide variety of people instead of narrowing it down to younger people who are more attracted to bright, bold colors.