peters-animation



**MAZDA:** This animated gif is for Mazda, a car company. I think this is a very good example. The lighting effect that goes across the entire logo gives the ad a chrome-style effect that relates to the car theme of the company. It adds a unique touch to this particular gif. I think that this gif ad will attract customers to this company as opposed to others because of its changing colors and effects.



**EVOLUTION:** I think that this is a really cool animation because it shows the process of evolution from primate to human. I guess you could say that the gif is "advertising" evolution. The way that the gif is set up, each "stage" of evolution shows up one at a time, making the message more clear and easy to understand. I think that people who see this animation will understand what it's trying to convey right off the bat.



EASTER: Again, this gif is not exactly what you would call an advertisement. I love the bright colors of the Easter egg, though, and I think that the way the animation is presented, so that each separate design on the egg is shown one at a time, kind of like the previous evolution animation. I think that is a cool and unique way to present the gif that adds a unique touch. The "Happy Easter" text then flashes which draws attention to it, as it is the main point of the gif. I think that people will like this gif, and it will inspire Easter spirit.