Lukenda+-+Logo



Chanel For my first logo (left), I chose the Chanel logo because I love the simplicity of the logo with the interlocking double C's. It is symbolic of the company name and targets the high class/ high paying audience that it is supposed to target with the simple color scheme of black and white. It is also a logo that is easy to repeat and put on everything their company makes, and multiple times if needed. It is a prime example of a symbol logo because it originally had the words Chanel written underneath it, yet once they became more known, they took the type away because it was not needed.

Microsoft For my second logo (bottom right), I chose the Microsoft logo because, I again, love the simplicity of just the typography of the word Microsoft. This logo links back to the idea of how Microsoft wants the company to be looked upon on the outside as this simple company, yet they are really more complex under the surface. This is why I feel the logo is just a type logo. Therefore this logo hits the target market of technology seeking, simple, yet smart, people, and can be repeated multiple times in different colors over and over again.

Intel For my third logo (top right), I chose the intel logo because I love the use of the combined circle like shape around the typed words. To me, the simplicity, yet design like factor to this logo really makes it stand out and allows it to be very recognizable. Yet intel is a company that makes technology for computers and items like that, so almost everyone, sees this logo daily, because everyone uses computers now-a-days.

http://www.sitepoint.com/an-insiders-guide-to-type-and-symbol-logos/ http://smallshopstudio.com/2010/10/04/oh-oh-chanel/chanel-logo/ https://doublethedonation.com/blog/2013/01/spotlight-on-microsoft-a-leader-in-corporate-giving/