Fritz-+gif

These three GIFS each promote their own company. The first advertises for their images while mentioning some perks to draw the viewers' attention in even more. This ad is simple and not too unique. There are only about two frames and little information about themselves. Anyone who maybe saw this at the side of a webpage may not understand what it is and not feel like it is important enough to check out. The choice of pictures is also weak, considering that a high quality stock image company could have advertised through more impressive photographs, and not some random close up of a woman. The second is a simple auto logo that draws attention in by the moving color. While it doesn't necessarily mention any details about the company, the name brand is well known enough to use the simplicity effectively; I also believe that the small tile design of this GIF works fine. The animation is simple, yet it perfectly catches anyone's eye through simple motion across the logo. Lastly, the third GIF is a general auto company advertisement. The company is not all too popular or well known, so they include many details including what they do, what they buy and sell, and how their company runs through bidding. The long horizontal web ad banner is a great idea for this company, because it offers plenty of room to include information about themselves. Because of this, any viewers will immediately know what they do and will feel more comfortable checking out this new company. I also feel like it accomplished the standards for a good GIF, because all the information appears for a decent amount of time (long enough for viewers to read it, yet not too long to the point where they lose interest), while also keeping constant movement.