peters-logo



LOGO #1: http://www.logostage.com/logos/Toyota.jpg LOGO #2: http://microtizer.com/photos_2/february_2011/dell_logo.jpg LOGO #3: http://www.blogcdn.com/downloadsquad.switched.com/media/2011/03/chrome-logo.jpg

Overall, I like the simplicity of all three of these logo designs. They are all so simple, yet they are such iconic symbols that almost anyone would recognize. The first design is from Toyota, the car company. This logo uses "combined" logo design, utilizing both image and text. The simple symbol is created from three ovals, with simple sans serif font coming in at the bottom. In this particular version of the logo, it is all in one color: red. This ties the entire logo in, making it seem even more clean, simple and affordable. The target audience of this logo will most likely be older folks. Middle-aged men and women and married couples. It will mostly appear to an aged crowd, meaning it doesn't have to try too hard to be super flashy. I think the simplicity of the design will be enough for the clients. I don't think they will be looking for anything too complex, just a simple design--what you see is what you get. The second logo is for the Dell computer company. This design uses "type" logo design, meaning there is only text present in the design, no images. This target audience, again, will probably only appeal to the older crowd. Therefore, the logo doesn't have to be too over-the-top or complicated. However, the "E" in this logo is tilted, just to make the design a little more interesting and make it even more memorable to the clients. Again, this logo design also uses only one color, which represents affordability. The third and final logo is representative of Google Chrome, an internet browser developed and created by Google. This logo type is "symbol" logo design, meaning it uses just images, no text. This product definitely appeals more to a younger crowd as opposed to the first two logo designs. The internet overall appeals more to the teens and adolescents of today. Therefore, this logo uses many colors and a unique design in order to draw in that younger crowd and make it more memorable to them, something that will positively associated with things they like to do, like browsing the web. It will be a good symbol for them to remember and think about.