Niebler+Book+Research

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elements and principles of art, the typography and the illustration. Tell how the book grabs the attention of the customer. Use your art vocabulary

Speak: The elements and principles of design for this book cover are well done because of the use of filling the frame by zooming in and cutting off part of the girl's face. The typography is placed cleverly because where it says "Speak" it's to the side of where her mouth should be but ironically she doesn't have a visible mouth. The type of the author's name is small which is good for this book cover because the focus is the images. I like the illustration of cut or ripped paper scattered over the page and use of different photographs cut into leaves. The popping red color the designer used contrasted perfectly with the white and really makes it stand out, therefore catching the viewer's eye.

Loser: The element of level of horizon was used for this cover because the chalk board is perfectly straight along with the leading lines on the floor tiles leading to the title of the book. The typography looks almost as if there is none because it would work as just a photograph for the reason that the "type" is actually written on the chalkboard and part of the picture which is unique and interesting. The illustration is well done because the center of attention is the title and everything leads to that, which is the point. It catches the attention of the customer by making them almost "search" for the title of the book that has been smeared.

Milkweed: The elements and principles of design for this cover in particular are fill the frame, and rule of thirds. It fills the frame because the darkness spreads from just outside of the white to the edges of the book cover. The typography is placed evenly to give a sense of balance for the customer. The type is white and on the bottom right and the main focus of the photograph is white and located in the top left. The illustration is blurry which is usually a negative factor most times but works perfectly in this case because it gives a sense of the unknown and mystery of these running boys' lives. All of these would catch the eye of the customer.