petersen-logoresearch

The type of logo Play Doh uses is just text. They have a colorful background, bright yellow, and a sort of three-dimensional vibe. When you look at the logo, it's supposed to remind you of their product, which is the moldable dough that kids play with. The letters are simple and pushed out as if it came from a mold. Children are the target audience for this product, simply because it's considered a toy. Kids play with it and create things with it. Of course, adults can play with it too, but for kids, it's a way for them to express creativity. This design is a fantastic choice for this company because of its mere playfulness. The bright colors are fun, the sort of rounded, messy font is fun, but it's still contrasting so that it's easy to read and identify.

In Paramount's logo, there is a notable image and text. I love this image because of its simplicity and flatness but also using that to its advantage by creating the three dimensional mountain with shapes in the black and white (negative space). Paramount's logo is easily recognized because it's used at the beginning of movies, so when people see the animation for the stars going up the mountain, they know it's for Paramount without even thinking about it. The target audience for this logo is technically anyone who watches movies with Paramount's logo at the beginning if they contributed to the movie. This image works well for the company because it's simple and grand at the same time, which makes it memorable.

This logo, which is just an image, is very recognizable for people who are into video games, which is Play Station's target audience. There are only four colors but they are recognizable to the Play Station company. Compared to many other companies, this logo has flat letters that form a three dimensional shape. This can be representative of the graphics that many video games use. Because of its shape and form, this design works really well for their branding.

Image Sources: https://www.pinterest.com/pin/239183430183730890/ (Play-Doh) http://logok.org/wp-content/uploads/2014/03/Paramount-Pictures-print-logo.png http://logok.org/playstation-logo/