Wiesendanger-Logo




 * TYPE (www.zildjian.com)** - Zildjian uses a logo that contains only type, and I believe that the reasoning behind that decision was that considering they sell strictly drum cymbals, choosing just a type logo would be ideal, since it is printed onto each cymbal, and having a symbol and type logo would be too much, and unnecessary. The target audience for this marketing campaign is clearly musicians, specifically being drummers. The design easily meets the needs of the client, as it is a simple, easy to read type logo, that can be easily identified when it comes to looking at different brands of cymbals.


 * SYMBOL (www.stheartclothing.com)** - Stheart Clothing uses a logo that contains only a symbol, and I believe that the reasoning behind this was that the company wanted to create a very diverse, modern symbol, that would make their company easy to recognize. The target audience for this marketing campaign is musicians, rising bands, and literally anybody in general that is looking for uniquely designed clothing. The design meets the needs of the client by showing a lot of fine detail, but not being too busy, or too loud, it uses very calm colors, and very interesting lines to make it pop even more in the eyes of the client.


 * SYMBOL AND TYPE (www.agapeattire.com)** - Agape Attire uses a logo that contains a symbol, as well as type, and I believe that the purpose behind that is because they are a clothing company, and simply having just a type logo would be too hard to recognize, as there are millions of other companies that have similar items/designs, which is why having both their own unique symbol, as well as the company name would be ideal. The target audience for this marketing campaign is musicians, as well as any followers of the christian religion. The design easily meets the needs of the client, as the symbol itself makes it easy to recognize the company by having such a unique logo, as well as having the type underneath, to increase the strength of the design even more.