petersen-typography

=Typographers=

__Nicholas Jenson__ was an early typographer. He lived around the time of 1450. He opened his own printing shop. His beginning work was mainly centered around the transition of typography from imitating handwriting to using shape and proportions to a more common style used in printing. Jenson also designed Greek-style type and black-letter type. This typographer is interesting to me because he has a style that just flows together. The lines of the letters are varied in size to make it less blocky and more casual. The capital letters have a noticeably large shape that stands out from the lowercase letters which makes it easy to read. One might use this style when writing in old languages or writing a story that takes place in that time period. // [|__https://en.wikipedia.org/wiki/Nicolas_Jenson__] //

__ A.M. Cassandre __ was a painter from the 1920s. His designs of typography related to cubism and surrealism, which became very popular very quickly. He designed things such as posters, magazine covers, advertisements, logos, and typefaces. Cassandre was well known for his posters. I love the different shapes and sizes of the lettering he created because they all fit well into the theme of the time period in which he lived. He found inspiration for some of his work in the war that he fought in (WWII), and this caused his posters to be very effective. These styles work best for things that are meant to grab attention, especially if it’s something more serious. // [|__http://www.designishistory.com/1920/am-cassandre/__] //

__ Adrian Frutiger __ was a typeface designer who was most recognized for his sans-serif work (in addition to doing things with serif). His main focus was to create typefaces with a high readability so that there was a connection between him and the person reading it. By the end of his lifetime, he had work in many places such as signs in Disney World and street signs in London. His style is very clean, easy to read, and can go with many different themes. That’s one thing I love about Frutiger’s work- how it can be used for such a versatile number of things. Even though he himself described his work as ordinary, he still wanted to create something easy to read and understandable for any reader: which is what he did. // [|__http://www.dezeen.com/2015/09/14/adrian-frutiger-obituary-life-work-font-designer-typography-univers-london-street-signs/__] //