Zirkle-Logo

Klaus Zirkle logo research I like this logo not only because i like the product, but I enjoy the bold, childish and playful feel to it. The playful logo is to market to children, this is a very successful logo, seeing as lego is one of the largest toy companies, so I'm sure it meets the clients needs. This is a typography logo, since it is constructed only from letters.

It is very obvious why I like this logo, but from a design point I like this logo for its bold use of color and shape that everyone recognizes. The logo is meant to market to everyone, but the focus is to put it on anything they would like to market towards fans of the iconic superhero franchise. This logo definitely met the clients standards, since they made it one of the most recognized logo nationwide, which is a huge success. This logo is a simple image logo, since there is no text and the logo is simply constructed from shape. I like this logo for its cleverness, most wouldn't recognize the shape under steam, which is one of the mechanisms in an old steam engine, hence Steam. This logo is marketed towards pc owners and is very succesful with them, meeting the clients needs effectively. This is a logo that combines both typography and image to create one logo identifying the company.