Ward-Typography

Armin Hofmann, born in 1920, is a Swiss graphic designer. Hofmann played a crucial role in developing the graphic design style known as Swiss Style, also known as the International Typographic. The Swiss Style emphasizes the use of sans serif typography, grids, asymmetrical layouts, and favors simplicity, legibility, and objectivity. Swiss Style was a beginning for more modern, grid-based fonts, and focused on the idea that design should focus on content and not decorative extras. I liked this typographer because of his simple, yet engaging designs. Although there aren't too many different factors to his designs, they are still interesting and convey his message. I haven't used Hofmann's type designs, but I would if I wanted to convey one message through simple design. http://www.designishistory.com/home/swiss/ http://www.designishistory.com/1940/armin-hofmann/

Bradbury Thompson was born in 1911, and was an American graphic designer and art director. He was an art director for //Mademoiselle// magazine, designed books, and pushed the boundaries of ordinary typography. Thompson also designed 60+ issues of //Westvaco Inspirations,// where he published his Alphabet 26. His alphabet is classified as a mono alphabet, where the upper and lowercase forms of each letter are identical, and case is shown through letter size only. He simplified the alphabet with the intention to make the letters of the alphabet more logical and intuitive, and make the alphabet easier to learn and use. Thompson used his knowledge of printing production in his designs to make them more visually appealing. I liked this typographer because of the way he uses layering and colors to add stimulation. I have not utilized his type design, but if I were to use it, I would use it to make a boring or ordinary image more interesting. http://www.designishistory.com/1960/bradbury-thompson/ https://library.rit.edu/gda/designers/bradbury-thompson

A.M. Cassandre was a Ukrainian-French painter, commercial poster artist, and typeface designer born in 1901. He was a teacher as well as an artist and led courses at both the Ecole des Arts Decoratifs and the Ecole d'Art Graphique in 1934 and 1935. Cassandre also created the typeface Peignot, a sans-serif display typeface produced by the French Foundry Deberny and Peignot. I like Cassandre because of the style his designs have, and how his work seems to have some influences of cubism and surrealism. His posters are also very clean and readable, but have interesting subjects. I have not use Cassandre's type either, but if I were to use it, it would be for elegant designs, because it is a more elegant typeface. http://www.designishistory.com/1920/am-cassandre/