Rakowski-Animation





1) The first gif is an example of an advertisement for Nike. Although the shoe stays the same throughout the gif, the colors and pattern change rapidly. Because of the rapidly changing colors, the Nike gif grabs the attention of potential customers. I think this gif changes almost too fast; however, it did successfully grab my attention, making it a success for the company. 2) The second gifl is also an advertisement for a company. This gif, like the Nike gif, is fairly simple with minimal animation. This gives the overall design look clean cut and professional. Even though the animation does not really change throughout the gif I feel that it works for this company because it echos the "clean" lines of a car. 3) The third and final gif is simply an animation advertising golf. This gif, like the last two, has minimal animation with no color change or alteration in pattern. I don't particuarly like this gif because it's slow moving and has no color change which makes it sort of boring and unappealing.