Rebholz-Corperate-Identity

The Kalahari Logo is a text and symbol logo, targeting mainly families and children. The waterpark is meant to have a fun, exciting air to it, and the typography and use of a common animal helps display this need. The logo is also one color, and simple enough to be reproduced in multiple different fashions. The logo is easily identifiable.

The MIAD logo is a type only logo, focusing mainly on design and color to make it identifiable. The logo is meant to attract college students with an artsy, design taste, and it comes across as such through the simple, bold lettering made into a design statement. I like the use of colors that somehow are complimentary even though they each individually stand out.

The Target logo is a symbol only, and yet it stands out due to its striking, bullseye design and use of contrasting color. The design is easily identifiable from distances and can be used to brand anything. It mainly 'targets' (haha) their customer base, which is usually middle-aged shoppers, and uses the design to grab their attention.