Violette+Logo+Research

-I like the Burger King logo because it's clever and kind of looks like a burger, and the color combination stands out boldly. Burger King combines type & symbol in this logo, both to inform of their company's name clearly, and to show the full extent of what their company is. Though this business targets as wide an audience as it can, it is mostly targeting the rushed customer, as it is a fast food chain. The colors used also appeal to a hungry person, and can even create a greater desire for food in the customer. The Burger King logo meets the needs of its client by attracting attention, displaying the company's name and showing off the company's product to an extent.

-I like the logo for tumblr because it is simple, and somehow cute in its simplicity. It's also kind of tricky in the way that it uses a 1 in the place of an "l", which adds to its memorability if you pay attention. It is merely a type logo with a slight shadow to it, which works well when it's used at the top of every main page. This also leaves the site to the user's imagination, which is its intent as a creative blogging kind of website. The target audience for tumblr is computer users who like somewhat trendy sites and easy blogging, and who would appreciate the brevity of the simple type logo. The logo adresses the company's needs by providing a simple yet still somewhat tricky representation of its name for viewers.

-I like the logo for the United Nations's Commission on Sustainable Development because it is concise, but still conveys what they stand for in symbolism really effectively. It is just a symbol logo without any type, which portrays it as something powerful, that doesn't even need to be spoken of to be recognized. It furthers the international message put across by the logo. It is targeted at the whole world, and its universality is furthered by the lack of text. This logo meets the needs of the UN because it portrays their mission so well. The world in the hand implies power, and the plant and almost birdlike looking fingers imply peace and ature. The pale blue color also furthers the professional and natural feeling.