Babu+-+Type



John Baskerville was a Graphic Designer in the 18th century. In the year 1757, he created an edition of Virgil, in his own Typeface: Baskerville. Although it took over three years to complete, his work and type was known well through the public. The creation of this typeface landed Baskerville as head printer at the University of Cambridge. He was also a part of the Royal Society of Arts, which also included Benjamin Franklin (who was a big fan of Baskerville's typeface). This new typeface that he created acted as a bridge between Old Style and Modern Type Style. Along with creating a new typeface, he also started a new style of typography with wide margins and and leading between each line. His most famous work, is his print of the Bible which was made during his years at the University. In present times, his typeface and been created digitally to create the Baskerville font. His new innovations made his works valued and important in Typography history. One of the many things I like about this typeface is that there's a combination of Old Style, but it's not too elaborate or hard to read, making it work well in modern times as well. This font is primarily used for books and longer documents. The crisp cleanliness of the typeface allows for continuous reading.

Cited Sources: "John Baskerville | Biography - English Printer." Encyclopedia Britannica Online. Encyclopedia Britannica. Web. 5 Oct. 2015. "John Baskerville." Wikipedia. Wikimedia Foundation, 29 Sept. 2015. Web. 5 Oct. 2015.



Milton Glaser a prominent Graphic Designer in the 1960's and 70's. He is known as the Modern Renaissance Man, by combining elements from the Old Style, but making it modern. He studied in New York for his primary art education to become a Graphic Designer, but also apprenticed with an artist in Bologna, Italy. Glaser co founded Pushpin Studios in '54, Milton Glaser Inc. in '74, and also co founded a publication design firm called WBMG in '83. Mainly through his career, Glaser primarily made posters and prints. He has created logos for restaurants in the World Trade Center in New York. All his works have contributed to contemporary Graphic Design. Some of his original fonts include Sesame Place and Houdini, which can be seen above. Glaser is still alive today and continues to work with his own company and the design firm. In the early 2000's he even won awards for his work. The main reason his typefaces caught my attention was because of how different they were. His fonts would probably be used as titles on posters. I had never before heard of his design, but after learning more about him, his work seems to have made a big difference for modern fonts, because of how fun and elaborate they are.

Cited Sources: "A Brief Tour of Milton Glaser's Typography." Glaser Archives. Web. 5 Oct. 2015. "Milton Glaser | Biography." Milton Glaser | Biography. Web. 5 Oct. 2015.



Paul Renner was a German typeface designer and graphic designer. Throughout his life, he studied and worked in Germany. In his studies, he worked in many fields including architecture, education, and business, but all relating to design firms and art schools. His works were a blend of 19h and 20th century type, so they acted as a bridge between both time frames. He also attempted to fuse Gothic and Roman styles in his type to create a modern effect. Renner's most famous font is Futura (and all fonts within the family), which is a geometric sans serif font. He printed many German books during his time and became very popular for his thought of geometric styled typefaces. Futura is a font popular today as well. I've used it's many forms for titles, posters, and even the normal style for smaller documents and such. His works seemed very different to the other two I had chosen. His typefaces show how typography has evolved through the years, which caught my attention. The different style of a single font make his work prominent as well. For example, the different weights available for the typeface, make it usable for all types documents. The way the typeface is styled makes it more elegant as a sans serif font and popular.

Cited Sources: "Font Designer – Paul Renner." Paul Renner. Monotype GmbH, 2015. Web. 5 Oct. 2015. "Futura®." - Desktop Font « MyFonts. MyFonts Inc., 2015. Web. 5 Oct. 2015. "Paul Renner." Wikipedia. Wikimedia Foundation, 21 June 2015. Web. 5 Oct. 2015.