Chadwick+Typography+Research

==== Herb Lubalin created the Avant Garde typeface, and it became extremely successful after the publication of the Avant Garde magazine in the 1960’s. The controversial content of certain parts of the magazine he was a social and visual boundary breaker. His type Avant Garde is and was valued because not only was it something that no one had ever seen before, but it stood behind a social concept that not many people were talking about in the 1960’s. I am extremely drawn to all capitalized type faces, and since this font is capitalized and has some letters that are slanted, it is even more interesting. I might use this type in large posters, banners, or titles since it is quite large. ====

[[image:Chadwick-Typography-Banner 2.jpg]]
==== Adrian Frutiger created the Univers typeface in 1954, along with other typefaces like Frutiger and Avenir. He lived from 1928 to 2015, and during his lifetime, he created some of the most used typefaces of the 20th and 21st century. Many people like his typeface Univers because of its consistency - this is the reason that I highly enjoy the type. It is simple and consistent, giving it a modern feel that I am very drawn to. Univers is a great font to use for writing essays, and any simple writing that you need to be able to easily read. ====

__ [] __


Neville Brody is best known for his work and time spent at The Face magazine from 1980-1993. The magazine was considered a “fashion bible” during this time period because it created many of the trends that were ever so popular during the 80s. He founded a company in London called Fontworks, and has since designed 20 typefaces. After researching all of his different typefaces, I like his font “FF Typeface 6 & 7” the best. The specific type is very unique, but not something I would ever use for something very professional. It is all capitalized, and some of the letters are boldly underlined. It would best be used for large, abstract titles that are trying to gain lots of attention. [|__http://www.designishistory.com/1980/neville-brody__] [|__https://en.wikipedia.org/wiki/Neville_Brody__] __ [] __